LONDON (Reuters) – Ads within smartphone applications such as the popular puzzle game Angry Birds are turning into a key driver for mobile advertising, as apps become the main distribution method for media on mobile phones, according to a report. In-app spending by advertisers in the United States and western Europe, where there is a high concentration of smartphones owned by affluent consumers …
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europe
Tech agenda: Internet Week Europe, Robots of the Future, International Food Blogger Conference
A host of events will be taking place in Europe for the five-day long Internet Week Europe festival. In Japan talented robots will be showing humans how they can help at Robots of the Future, and in America bloggers will share their passion for food at the International Food Blogger Conference.
Chinese tech giants fight over 4G phones
In this photo taken Feb. 17, 2011, mobile Internet devices of Huawei Technologies Ltd., right, and ZTE Corp, left, are displayed for sale at a computer mall in Beijing. (AP) BEIJING (AP) – Two of China’s biggest technology companies have launched a court battle in Europe over mobile phone patents in a rare public clash between firms Beijing is promoting as national champions. The fight between …
Tech Weekly: Internet Week Europe
The very first Internet Week Europe has kicked off in London, so this week’s programme brings you a taste of the five-day festival of events celebrating the internet. We visit Google’s London offices to hear their Creative Lab leader Tom Uglow explain how they created a symphony orchestra out of YouTube , and how visualizing tangible objects helps him develop things for the web. Creative agency …