High street mobile retailer Phones 4u has signed a six-figure deal to sponsor Channel 4’s youth drama ‘Hollyoaks’ for three months from 1 October, following the end of the deal with current sponsor and camera brand, Nikon.
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Smart phones make mobile radio ads hum
In an early sign that mobile radio is coming of age, Clear Channel Communications in January sold out its inventory of certain mobile ads. The news came as the nation’s largest terrestrial radio broadcaster, with more than 800 stations, was crawling out of… Clear Channel Communications – Radio – Broadcasting – Mobile radio – Business